Sustainability is no longer optional in the seafood industry. UK consumers increasingly expect traceable, ethically sourced seafood.
What is MSC Certification?
The Marine Stewardship Council (MSC) blue fish label is the world's leading certification for wild-caught seafood. It verifies that fish populations are healthy, fishing operations are well-managed, and environmental impacts are minimised.
Why It Matters for Restaurants
• Consumer trust: 73% of UK seafood consumers prefer sustainable seafood. The MSC label communicates that commitment instantly.
• Regulatory compliance: UK food regulations increasingly require traceability documentation.
• Menu marketing: "MSC-certified Norwegian cod" commands a higher price point than simply "cod."
• Buyer requirements: Major hotel groups and pub chains now require MSC certification from wholesale suppliers as standard.
Our Sustainability Commitment
At M Traders Last LTD, every species in our catalogue is either MSC certified (wild-caught) or sourced from ASC-certified farms. We provide full traceability documentation with every wholesale order.
Partner With a Sustainable Supplier
Contact us at hello@mtraderslastltd.com to request our sustainability credentials and wholesale catalogue.